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Feb 8, 2010 8:33 am US/Central
Locally Made Doritos Ad Runs During Super Bowl
MINNEAPOLIS (WCCO) ―
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Actor Mike Rylander appears in a commercial for Doritos which aired during the Super Bowl.
CBS
The makers of a locally-produced Doritos commercial were hoping their ad would be one of the three chosen to air during Super Bowl XLIV.
And so it was a disappointment for actor Mike Rylander, who appears in the ad, when three Doritos ads aired and none were his.
Rylander and a group of friends were watching the game from inside Barfly in downtown Minneapolis Sunday night.
He and friends, including aspiring filmmaker Ben Krueger and Cole Koehler, made a commercial in hopes of winning $1 million and having their ad appear on national TV. Their ad was voted one of the top six.
But chances their ad was going to air seemed to dwindle as the game moved into its second half. As commercial after commercial aired, Rylander still hadn't seen himself on the big screen. He accepted the likelihood their commercial hadn't been selected.
"Every time you think it could be it and its not. It's that sinking feeling, hoping that it does air," he said. "When all three had played and we didn't see ours, it was like someone just punched me in the stomach and it hurt so bad. But I said, 'Well, we did our best.'"
Then he got a phone call that gave him hope. One of the commercial's producers called from the box suite at the game, saying that Doritos officials alerted him there would be a fourth ad aired.
Rylander and his friends sat on pins and needles, watching every commercial, hoping his would make the cut. And, with a little more than three minutes left in the game, Rylander and his friends got their big break.
Rylander said he can't believe his good fortune, getting his face on the air during one of the most-watched TV events of the year.
"It still hasn't sunk in yet. Yeah it was on this TV, but it's like 100 million people saw it. I mean, the president saw it," said Rylander, just after the commercial aired.
The ad didn't score high enough on USA Today's Super Bowl "Ad Meter" to win a further cash prize. If the ad had appeared among the top three spots on the meter, it would've won up to another $1 million.
Filmmakers Krueger and Koehler had already won $25,000 and a trip to the Super Bowl, just for being semi-finalists.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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