Jun 23, 2008 5:04 pm US/Central
WCCO.COM Launches Local Ad Network
MINNEAPOLIS (WCCO) ―
WCCO-TV today announced the launch of the WCCO-TV Minneapolis/St. Paul Network, a first-of-its-kind partnership between a major media company's owned television station and local blogs and social media sites.
WCCO.COM is one of 13 CBS-owned television station sites across the country offering embeddable news widgets (modules that display content and advertising) to a variety of local blogs and sites serving the Minneapolis and St. Paul area. In line with delivering breaking news, WCCO.COM will supply the widgets with real-time news feeds of local headlines and images to ensure updated content on partner sites 24-hours a day. The headlines and updates link back to their full stories and videos, available on the WCCO-TV site at WCCO.COM.
Site owners participating in the WCCO-TV Minneapolis/St. Paul Network receive a portion of the advertising revenue generated by WCCO-TV, which is responsible for selling the advertising space within the widgets. There are three widget formats available, each with IAB standard ad units, and partners can select from six topical news feeds to provide the most relevant content for the publisher's site. The added personalization enables advertisers to better target their audiences so that advertisements complement the user experience.
The WCCO-TV Minneapolis/St. Paul Network has already received support from key contributors including Metro Transit and the Minneapolis Institute of Arts.
WCCO-TV Vice President and General Manager Susan Adams Loyd said, "We are excited to launch the WCCO-TV Local Ad Network. The options for consuming news are constantly growing and by utilizing a new media platform like the CBS Local Ad Network, we can ensure our viewers that we provide local breaking news in more ways than one. Our community also benefits from the WCCO-TV Local Ad Network because it provides easy access to audience segments so that local businesses and advertisers are able to position themselves accordingly."
The recruitment and management of local blogs and social media sites that will form the core of the WCCO-TV Minneapolis/St. Paul Network is being coordinated by WCCO-TV and administered by SyndiGO, a new division of Seevast Corp., a leading provider of advertising networks and network enabling services. For more information please visit http://www.syndigonetworks.com/cbs/.
WCCO-TV is part of the CBS Television Station Division, a division of CBS Corporation.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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