Mar 19, 2008 11:48 am US/Central
Best Buy To Give Gift Cards To HD-DVD Customers
MINNEAPOLIS (AP) ―
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Best Buy says it will give gift cards to buyers of HD-DVD players or HD-DVD attachments from its U.S. stores as the format goes away in favor of Blu-ray.
It is a kind of rebate being offered to buyers of HD-DVD players, who now realize their technology has lost in the format war.
Best Buy says it will give gift cards to buyers of HD-DVD players or HD-DVD attachments from its U.S. stores as the format goes away in favor of Blu-ray.
The products had to be purchased at one of the company's stores before Feb. 23. Best Buy will give a $50 gift card for each item, expected to total more than $10 million.
The retailer will look for those customers through its Reward Zone program, performance service plans and through online purchases and will mail out the gift cards to those customers before May. Customers who feel they won't be found can call the company to provide proof of purchase.
Best Buy also says customers who want to get rid of their HD-DVD players can do so by visiting their online trade-in center beginning on Friday.
Rival Circuit City Stores pledges to accept returns of HD DVD players within 90 days of purchase. The HD DVD players can be returned for store credit.
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Founded in 1966, Best Buy is headquartered in Richfield, Minn. They expanded to Canada in 2001, then to China and Europe before opening a store in Mexico in 2008.
(© 2009 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
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