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Theories Abound For Record Super Bowl Ratings

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Feb 8, 2010 11:07 pm US/Central

Theories Abound For Record Super Bowl Ratings

Reporting
Reg Chapman
MINNEAPOLIS (WCCO) ― The CBS telecast of the Super Bowl was the most-watched program ever, surpassing the finale of M*A*S*H.

More than 106.5 million people tuned in to see Super Bowl XLIV.

Some say the game was so popular because of the Cinderella story behind the New Orleans Saints. Other theories credit the snowstorm that blanketed most the country, giving people little choice but to sit at home and watch.

Advertising and PR firm Carmichael Lynch CEO Mike Lescarbeau said he believes its the country's thirst for shared experiences that makes people interested in the game.

"I can go up to anybody on the street today and I don't care if they're Democrat, Republican, who they are, we shared something last night in that game and I can talk to them about something that they saw," said Lescarbeau.

Lescarbeau said he believes the commercials are also a draw to the big game.

"Everybody has a different take on the spots and that's part of the fun too. Once again it gives us something else to talk about," he said.

Football fans said it could be a combination of a lot of factors that made 75 percent of all television sets tuned into Super Bowl XLIV.

"As far as the 'Cinderella story' goes, I think that had a lot to do with it, but then at the same time I know all my roommates watched it just so they could watch the commercials," said football fan Peter Schlosser.

"What it come down to, if there is nothing else on to watch, if there is nothing that is competing against it," said football fan Cory Eidem.

Lescarbeau said he believes as we have less and less shared experiences, programs like the Super Bowl will continue to score high ratings as people search for things that give them a sense of community.

(© MMX, CBS Broadcasting Inc. All Rights Reserved.)

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