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Apr 18, 2008 11:19 pm US/Central
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'Twin Cities Green' Helps Customers Be Eco-Smart
(WCCO)
Check your kitchen cabinets, and your bathroom cabinets while you're at it. How many eco-friendly household products are you using?
A new store in Minneapolis stumbled upon an unlikely way to encourage people to go green at home.
At the shop called "Twin Cities Green" on 24th and Hennepin, turning license plates into lampshades has been a big hit. $75 buys you a patchwork of old cashmere.
Their customers like the recycled toothbrushes and the hemp coffee filters. However, after being in business for just six months, the owners were shocked to see what is really flying off the shelves.
Recycled toilet paper is the number one seller -- even though many have the same question.
"Can you really use it? (laughs) It's toilet paper," said Tina North, co-owner of Twin Cities Green.
The TP owes it's popularity to it's crude name. We can't say it on television and we don't really want to write about it on online either.
"It's really marketing genius, because the name is so naughty," said WCCO-TV reporter Lisa Kiava as she spoke to North.
"BEEEP-Be-Gone," said North.
Let's just say the first word rhymes with sit. And the words, "be-gone" fill out the rest of the name.
"We have people who walk by, who would not come into the store if it weren't for the fact that there was a cuss word on our window," said North.
Let them laugh, anything to attract folks new to going green, say store owners. The first lesson: the toilet paper comes from clean paper sources. It's not re-used toilet paper.
Sure it's a little rough, but so far, there have been 1,000 rolls sold.
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