Overview
WCCO is part of the CBS Television Stations Group, which reaches 35% of the U.S. TV households with stations in 8 of the top 10 markets. Our stations deliver advertisers' messages to more than 38 million homes. The "CBS is Always On" initiative extends WCCO's local market reach beyond TV to broadband Web and wireless content distribution 24/7.
WCCO’s goal is to be Minneapolis, MN’s online portal and play an important part of users’ daily lives with news, weather, traffic and must-know community information through the unique integration of both local TV and the Web.
This unprecedented commitment at WCCO reinforces our position as Minneapolis, MN’s indispensable source for easily accessible on-demand news & information.
For information on national advertising opportunities, click
here.
Contact Us
CBS Television Stations Digital Media Group provides a dedicated multimedia sales support team that profiles markets and monitors campaigns to ensure the effectiveness of every sponsor's advertising campaign.
• For all
WCCO-TV and WCCO.COM Online advertising opportunities please contact WCCO's New Media Sales Manager Dan Monfre
drmonfre@wcco.com at 612-330-2616.
• Also check out our AdBlog at
http://wcco.com/AdBlog for news, articles and tips about new ways of reaching your customers in the Twin Cities.
• For national opportunities please send an e-mail to
CBSTVDMG@cbs.com.
Ad Placements
WCCO's "Always On" strategy empowers our audiences to watch, read and experience WCCO and WCCO sponsors' media however, whenever and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.
Ad Specifications
Accepted Advertising Overview
- Traditional images: *.jpg or *.gif. See ad specifications for accepted standards.
- 3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
- Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
- No ad unit can prompt the download of a plug-in.
- Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.
General Advertising Guidelines & Specifications
- To review our ad guidelines and specifications click here.
- To review our gallery of ad products click here.
